In HQ we are very supportive of the direct client, that’s why all our functionalities are designed to help you in that strategy; and remarketing for hotels is one more, and very effective. It is a technique of identifying and tracking your website’s traffic to show your client advertising of your product, later, wherever they browse, regardless of the interaction you would have made on your website. We all have the experience. . .
Customize the design Choose the header and background that you like the most Customize the rating scale You decide the type of scale you want to offer And everything adapts to the device with which the form is opened
NFC (Near Field Communication) is a technology standard based on identification by RFID (radio-frequency identification) that does not require an internal power supply to operate and can transmit information wirelessly from small distances. It is the same technology that allows secure payments from mobile (such as Google Pay, Samsung Pay and Apple Pay) known as "contactless", contactless payment. A user simply puts their phone within the reach of an. . .
The Secretariat of Tourism of the State of Querétaro in Mexico has been developing a digital promotion initiative with the Queretaro Hotel Association for more than three months, where both parties support each other to carry out direct marketing, and the results are being very positive, obtaining mutual benefit. The HOTELS need to exploit their customer database to increase profitability (loyalty and referrals) through direct digital marketing, but lack attractive and. . .
In a recent visit to a hotel, meeting with his head of marketing and communication, he told us worried: "we have to do something, we have to climb positions in the TripAdvisor ranking; we are in position 63, we have consulted with them (TripAdvisor) and they tell us that the most important thing is that we have more opinions…"; this is how the "hamster wheel" race starts on TripAdvisor for. . .
After the fateful May 25, and with some more perspective, we observe disparity of strategies and tactics that hotels are using to comply with the new data protection regulation. We will highlight some aspects that we are finding, and that we believe positive to discuss approaches in an open and constructive way. We use the question / answer format that we believe facilitates understanding and analysis. Is it ALWAYS necessary. . .
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